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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Supermarkets page 3

J Sainsbury (SBRY)

Sainsbury’s is the only UK supermarket to have seen a month-on-month increase in sales (+0.1%, first growth since March) in the latest Kantar data, represents the quiet one of the three as regards major shake-ups and restructuring and is unlikely to be a target for M&A (unless from the Qataris who already own a 25% stake). Asda’sgreater focus on non-foods makes it traditionally stronger during the summer, and it’s expected that the Wal-Mart-owned chain will surrender its current No. 2 slot to Sainsbury’s towards Christmas 2015.

Short Interest: 9.57% (source: Short Tracker; 16 Sept)

SBRY closing prices, daily

Sainsbury (J) PLC (-)

Will the price rally towards 345p or will it fall beneath lows of 224p?
Broker Consensus:                     32% Buy, 32% Hold, 36% Sell

Most Bullish:               Bernstein, outperform, Target 330p, +42%

Consensus:                                                      Target 245p, +6%

Most Bearish:   Goldman Sachs, sell/neutral, Target 155p, -33%

NB: All pricing and consensus data from Bloomberg on 16 Sept; Consensus breakdown available on request 

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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance. Prepared by Michael van Dulken, Head of Research

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