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Broaden your Horizons

The information on this page is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

It’s nice to know a bit about the companies one trades, however, shunning names unfamiliar to you can mean missing out on profitable trading opportunities. CFD trading is just that – trading, and by default short-term. The idea is to look for near-term opportunities and let the leverage element of the CFD product do the majority of the work. If the best opportunity you can find is in what most might consider unexciting low beta defensive food-related stocks such as Associated British Foods* (ABF) or Tate & Lyle* (TATE), rather than high beta, fast-moving, dollarsensitive miners/commodity-linked companies such as Kazakhmys* (KAZ) or Antofagasta* (ANTO), this should make no difference. An opportunity is an opportunity.

Focusing on trading only a handful of stocks can result in very profitable outcomes for some, with the trader gaining an in-depth appreciation of how the stocks are traded, how they react to news etc. Unfortunately, for the majority, this strategy produces results which are less than brilliant. More often than not, traders picking from a select few stocks become emotionally attached to them. Whether they make gains or losses, they feel that the next trade needs to be in the same stock (”because they know it better”) to either make further profits, or more likely, to deliver the profits necessary to offset earlier losses from unsuccessful trades in those same stocks.

The real risk from the above is that the trader gets so narrow-minded that he tries to trade too big in order to clear the losses in one go or begins to over-trade, placing trades in the same stocks when no clear opportunities can be identified, feeling the need to do something out of either boredom or the obligation to recoup the earlier losses. The best thing would actually be to get out entirely. One is more likely to think more clearly when risk is reduced.

If, however, one feels the obligation to keep trading, we would recommend looking further afield and broadening your horizons. When no clear signals can be found amongst the things you like trading, it’s surely most prudent to either do nothing or look to other stocks in your ‘preferred‘ sector. Failing that, look even further afield. The UK’s flagship index is made up of 100 components most of which are highly liquid. In fact, there is still plenty of liquidity to be had down through the . If still you find nothing, there’s no point in scraping the barrel in equities and wasting a trade on a poor idea, when great opportunities may be available in one of the precious metals or major currency pairs.

The short-term nature of CFD trading means it lends itself well to technical analysis. With the price of any asset supposedly pricing in all existing and anticipated news, we can therefore assume that price graphs finish up displaying the psychology of those trading. If an asset (equity, index, commodity, currency pair) has traded for 12 months in a range of 100p to 125p, hitting the upper and lower trendlines multiple times, the chances are that the next time it hits the support or resistance that it will rebound in the other direction as it has done several already times (for more on Support/Resistance click on the link below for our Education Summary). If it does rebound, there is a clear possibility that it returns to the opposite end of the range. Should the risk/reward relationship on this trade be attractive, it should not matter whether the asset is a bank, a utilities company a metal or the USD/JPY currency pair.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 65% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.

4.81 Average

156 Reviews


I have found Accendo staff very helpful,,and informed. I have traded with you for some years now and have no regrets. Keep up the good work!

Posted 3 years ago

Shaun D

since signing up for Accendo I have had two traders, Mark and Sam. I have found both of these to be very informative about how CFD's work and they have made it very easy for me. Since working with Sam (last four months) my trading knowledge has improved and I can make more informative decisions about which Company's to invest with. Keep up the good work Sam.

Posted 3 years ago


I am very happy with the service I get from Accendo Markets and in particular Amrit Panesar. He is very professional and pleasant to speak to and this counts for a lot.

Posted 4 years ago

Shreekant P

Its a good site for dealing stocks worldwide and having good staff.

Posted 4 years ago

Nick W

Krishan Appiah is one of the most dedicated / informative broker I have ever had.

Posted 4 years ago

Thomas I

Since I have been trading with Accendo Markets I have experienced much greater success than has been my experience with other trading companies mainly due to the help given by, what I consider to be my terminal with the trading floor, Mark, who has been most helpful in reminding me of the progress of my positions throughout the day and keeping me in touch with those positions so that I can more easily make successful trades when appropriate instead of missing out on opportunities through lack of attention. He draws my attention to the situations and enables me to make profitable trades. I am very happy with the situation at the moment and am enjoying the experience. Thomas Irving.

Posted 4 years ago

Kartik A

Accendo markets keep me connected with the market and its very well followed by Mr. Krishan Appiah ,which helps me to take certain decision on time.

Posted 4 years ago

Peter p

I have been trading with Accendo Markets and James Abbott my account manager for coming on 5 years now, James Abbott the senior trader of Accendo Markets provides me with up to minute information when I need it and find him very easy and professional to deal with. Whenever I need to trade or am not sure about anything James is always their to help with any queries I may have. The Accendo Platform I find very easy to use and navigate although it has been slightly changed over the years but definitely for the better. Personal when I do trade 90% of the time, I rather telephone call to place my trade dealings and if James is not there to take my call I find others at Accendo like Sam, Lee take my trades and are. All in all everyone at Accendo Markets are amazing to deal with and my relationship with Accendo is just as I like it. Peter Petrou

Posted 4 years ago

Mrs. J

"Our Trader, Aymen Azizi, has been nothing but attentive to our every need throughout our long relationship with him. No issue is too small, full explanations on all our questions."

Posted 4 years ago

Brian R

I have been with Accendo for a long time now, ten or twelve year's, probably more . As I told Sam (my trader) I thought that CFDs were better than sex . I stopped trading for a few years and only started back about a couple of months ago. But it is as if I had never been gone , so to speak. Sam has helped me every step of the way, at my age one forgets things. I have only praise for Accendo and as far as I am concerned the platform is the best . Now I am back trading at 71 years of age, I might even try sex again. Brian Robertson.

Posted 4 years ago

Jim W

I understand how to make a profit with CFDs. I am restricted by the range of companies I have knowledge of. Although, I am not sure that is a big problem. Tom Robertson is a very fine man.

Posted 4 years ago

Rebekah S

Well, I would not be trading without the help of my trader, Sam Alnakkash. He provided a really great overview of Accendo Markets, an insight into trading in general and how to get started in trading online. His advice, support and training has been fantastic all along the way, enabling me to start trading earlier than I would have done had I not had the support. He has also been very adept at understanding me as a client in order to help me achieve my trading goals. I still have a lot to learn and hope I will get there.

Posted 4 years ago

Nick z

I like the updates on shares I trade. Updates from Bloomberg and Reuters plus industry updates and breaking news. I've had Matt Grice and James Abbott and found both to be excellent. I would like to continue a personal service with James. He understands how and which stocks I trade.

Posted 5 years ago

Steve O

Excellent, knowledgable broker interaction and communication, coupled with very good research and analysis.

Posted 5 years ago

William P

Being new to direct trading I needed help and was given all the time and advice that I needed to feel fully able to make decisions on what I wanted to invest in. I asked for and got exactly the type of info I required provided by Tom Cook, who I would recommend to anyone looking for help.

Posted 5 years ago

Mr. W

I have been dealing with accendo for the past 8 years my broker Amrit I find him very helpful when he is there lol and had many offers to change but will not do it Bill Roberts

Posted 5 years ago

Zoran N

Very good all round service! Timely market information. (charts + trends coverage ) On the ball accounts managers ,quickly available and alert . Part of my success owed to my personal manager Mr Sam Springet , than you.

Posted 5 years ago

Mr Brian C

Easy to deal with.....

Posted 5 years ago

Muhammed S

Accendo markets are great for trading cfds and their research is second to none! Aymen manages my account is extremely helpful and always keeps me updated on market info. Thanks again

Posted 5 years ago

Mr Buta B

Always available, whenever I call I get straight through to someone that can and will help. The staff are very knowledgeable, helpful and easy to talk to.

Posted 5 years ago

Stephen B

Aymen Azizi keeps an eye on what is happening in the market and informs me with timely relevancy, email call, and txt.

Posted 5 years ago