Getting latest data loading
Home / Blog / blog / Trader’s Corner || Crash Landing for Airline; Sale Rail for Luxury Brand? || 20/03/2020

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Trader’s Corner || Crash Landing for Airline; Sale Rail for Luxury Brand? || 20/03/2020

British Airways owner, IAG, has threatened it could go out of business because of the coronavirus crisis as its shares have plummeted more than 60 per cent in the past month, now standing at 195p at the time of writing.

Grounded flights and travel bans have hit the airline industry hard – the International Air Transport Association has estimated that the virus will hit airlines globally to the effect of £113 bn this year.

IAG said it expects the number of flights in the first three months of the year to fall by 7.5 per cent but it anticipates this reduction will accelerate by 75 per cent in April and May. It has delayed the retirement of Chief Executive Willie Walsh who was due to step down in June and it has announced cost cutting actions which include grounding surplus aircraft, deferring capital spending and freezing recruitment.

The outlook for BA itself was particularly bleak with its Chief Executive, Alex Cruz, telling the media that ‘it was in a battle for survival.’

So, is IAG looking at a crash landing or could it take off again once the current crisis ends?

Many are heartened by the fact that the firm has been hugely profitable in the past, and with cash equivalents and interest-bearing deposits worth 7.35 bn EUR plus operating profits of 2.89bn EUR, it still seems in a reasonably strong financial position. Hargreaves Lansdowne described this as putting it in a ‘stronger position than some of its peers’ although it cautioned that ‘the short-term earnings hit’ could be very ugly.’

One company that seems to be defying the current crisis is speciality chemicals company Elementis, which soared a staggering 177 per cent this week.

The firm has suspended its dividend as a precautionary measure, but it says it has been largely unaffected by coronavirus with all sites operating at normal levels. The chemical firm has an impressive level of liquidity, with over $300m immediately available.

With share prices now standing at 40.96p at the time of writing, is Elementis a good bet for long-term resilience?

Analysts seem positive about the stock – when it slumped earlier in the month the general consensus was that it was a cheap buy with a price-to-earnings ratio of just seven. How much growth potential it has after this latest spike though remains to be seen?

Catwalk classic Burberry is another casualty of coronavirus as store closures and sales slumps take their toll.

Its shares were down 3.5 per cent, to 1,138.50p at the time of writing, and the brand announced this week that sales would probably decline around 30 per cent in the fourth quarter. More than 60 per cent of its stores in EMEIA and around 85 per cent in the Americas are currently closed and the brand says comparable retail store sales in the final weeks of the year could be down as much as 70 to 80 per cent.

So, where now for Burberry – is it destined for the sale rail?

The high-end brand was just starting to turn a corner – Chief Exec, Marco Gobbetti had put some serious work into enhancing the brand and revamping digital channels and stores. The new designs from Chief Creative Officer, Riccardo Tisco, were a hit and Burberry’s balance sheet looks strong with cash and borrowing facilities available. The group’s growth in Asia has been particularly impressive too, and there are flickers of hope in that respect as Chinese stores start to reopen. At the moment, analysts are still forecasting a 4.2 per cent prospective yield over the next year but whether or not that is sustainable could depend on how long the coronavirus crisis drags on for.

« Back to Category

This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Comments are closed.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 78% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.

4.81 Average

156 Reviews


I have found Accendo staff very helpful,,and informed. I have traded with you for some years now and have no regrets. Keep up the good work!

Posted 1 year ago

Shaun D

since signing up for Accendo I have had two traders, Mark and Sam. I have found both of these to be very informative about how CFD's work and they have made it very easy for me. Since working with Sam (last four months) my trading knowledge has improved and I can make more informative decisions about which Company's to invest with. Keep up the good work Sam.

Posted 2 years ago


I am very happy with the service I get from Accendo Markets and in particular Amrit Panesar. He is very professional and pleasant to speak to and this counts for a lot.

Posted 2 years ago

Shreekant P

Its a good site for dealing stocks worldwide and having good staff.

Posted 2 years ago

Nick W

Krishan Appiah is one of the most dedicated / informative broker I have ever had.

Posted 2 years ago

Thomas I

Since I have been trading with Accendo Markets I have experienced much greater success than has been my experience with other trading companies mainly due to the help given by, what I consider to be my terminal with the trading floor, Mark, who has been most helpful in reminding me of the progress of my positions throughout the day and keeping me in touch with those positions so that I can more easily make successful trades when appropriate instead of missing out on opportunities through lack of attention. He draws my attention to the situations and enables me to make profitable trades. I am very happy with the situation at the moment and am enjoying the experience. Thomas Irving.

Posted 2 years ago

Kartik A

Accendo markets keep me connected with the market and its very well followed by Mr. Krishan Appiah ,which helps me to take certain decision on time.

Posted 2 years ago

Peter p

I have been trading with Accendo Markets and James Abbott my account manager for coming on 5 years now, James Abbott the senior trader of Accendo Markets provides me with up to minute information when I need it and find him very easy and professional to deal with. Whenever I need to trade or am not sure about anything James is always their to help with any queries I may have. The Accendo Platform I find very easy to use and navigate although it has been slightly changed over the years but definitely for the better. Personal when I do trade 90% of the time, I rather telephone call to place my trade dealings and if James is not there to take my call I find others at Accendo like Sam, Lee take my trades and are. All in all everyone at Accendo Markets are amazing to deal with and my relationship with Accendo is just as I like it. Peter Petrou

Posted 2 years ago

Mrs. J

"Our Trader, Aymen Azizi, has been nothing but attentive to our every need throughout our long relationship with him. No issue is too small, full explanations on all our questions."

Posted 2 years ago

Brian R

I have been with Accendo for a long time now, ten or twelve year's, probably more . As I told Sam (my trader) I thought that CFDs were better than sex . I stopped trading for a few years and only started back about a couple of months ago. But it is as if I had never been gone , so to speak. Sam has helped me every step of the way, at my age one forgets things. I have only praise for Accendo and as far as I am concerned the platform is the best . Now I am back trading at 71 years of age, I might even try sex again. Brian Robertson.

Posted 2 years ago

Jim W

I understand how to make a profit with CFDs. I am restricted by the range of companies I have knowledge of. Although, I am not sure that is a big problem. Tom Robertson is a very fine man.

Posted 3 years ago

Rebekah S

Well, I would not be trading without the help of my trader, Sam Alnakkash. He provided a really great overview of Accendo Markets, an insight into trading in general and how to get started in trading online. His advice, support and training has been fantastic all along the way, enabling me to start trading earlier than I would have done had I not had the support. He has also been very adept at understanding me as a client in order to help me achieve my trading goals. I still have a lot to learn and hope I will get there.

Posted 3 years ago

Nick z

I like the updates on shares I trade. Updates from Bloomberg and Reuters plus industry updates and breaking news. I've had Matt Grice and James Abbott and found both to be excellent. I would like to continue a personal service with James. He understands how and which stocks I trade.

Posted 3 years ago

Steve O

Excellent, knowledgable broker interaction and communication, coupled with very good research and analysis.

Posted 3 years ago

William P

Being new to direct trading I needed help and was given all the time and advice that I needed to feel fully able to make decisions on what I wanted to invest in. I asked for and got exactly the type of info I required provided by Tom Cook, who I would recommend to anyone looking for help.

Posted 3 years ago

Mr. W

I have been dealing with accendo for the past 8 years my broker Amrit I find him very helpful when he is there lol and had many offers to change but will not do it Bill Roberts

Posted 3 years ago

Zoran N

Very good all round service! Timely market information. (charts + trends coverage ) On the ball accounts managers ,quickly available and alert . Part of my success owed to my personal manager Mr Sam Springet , than you.

Posted 3 years ago

Mr Brian C

Easy to deal with.....

Posted 3 years ago

Muhammed S

Accendo markets are great for trading cfds and their research is second to none! Aymen manages my account is extremely helpful and always keeps me updated on market info. Thanks again

Posted 3 years ago

Mr Buta B

Always available, whenever I call I get straight through to someone that can and will help. The staff are very knowledgeable, helpful and easy to talk to.

Posted 3 years ago

Stephen B

Aymen Azizi keeps an eye on what is happening in the market and informs me with timely relevancy, email call, and txt.

Posted 3 years ago