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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Sell – St James’s Place - 23 March 2018

Trade Parameters

  • Opening Price: 1085p
  • Stop Loss: 1110p (25p/2.3% above)
  • Profit Limit: 1020p (65p/6.0% below)
  • Reward vs Risk: 2.6x
  • CFD Margin: 10%

Technical Observations – For

  • Major breakdown; Bearish flag pattern
  • Directional Indicators diverging bearishly
  • RSI broken below March support
  • Stochastics broken below MACD
  • Bearish reversal on Point & figure chart

Technical Observations – Against

  • Only day one of major breach
  • Potential for some support around 1070p
  • No volume jump on breakdown (some yesterday)
  • Stochastics could soon be oversold

Analyst Comments

Technicals imply potential for bearish reversal to continue as far as April 2017 lows after today’s breakdown at 1000p. Financials caught up in global risk off with value of their investments falling. Higher bond yields means competition for investor funds seeking more security.

Consensus is very bullish but this may be misplaced (“If everyone’s a buyer, who’s left to bid the stock higher?”) in light of the global market downturn (Trade wars, Trump, Russia) potentially having legs. This may see some tempering of broker bullishness, downgrading the stock and revising down target prices, especially with the consensus being a whopping 26% above where the shares trade and 94% of brokers suggesting upside.

Next Event:  Ex-div (27.45p), 5 Apr; Q1 New Business Announcement, 24 Apr

Latest Broker 12-Month Consensus:  80% Buy, 20% Hold, 0% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

12 month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % -4.5 -4.8 -9.4 -2.8 4.6 15.9 11.3 26.9 115.4
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