Getting latest data loading
Home / Trade Alert / Buy – Unilever

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Unilever - 12 December 2018

Trade Parameters

  • Opening Price: 4366p
  • Stop Loss: 4300p (66p/1.5% below)
  • Profit Limit: 4490p (124p/2.8% above)
  • Reward vs Risk: 1.9x
  • CFD Margin: 20% (5% for those with Professional Status accounts)

Technical Observations – For

  • Bullish share price breakout
  • 20-day MA broken above 100-day MA
  • Bullish cross by Directional Indicators
  • Stochastics broken above MACD
  • Rising momentum

Technical Observations – Against

  • Stochastics back to overbought
  • Shares already +5% since Friday’s lows
  • Momentum back at Oct/Nov highs
  • Mo volume jump on share price breakout

Analyst Comments

Bullish share price breakout, taking shares to multi-month highs. On 6 Dec, Berenberg said the new CEO is reassuring on 2020 targets. On 3 Dec Moody’s said Unilever‘s acquisition of GSK’s Indian consumer business will be a good fit.

Risks to Unilever include a market rally that favours risk assets over defensives, interest rates hikes that make bonds more attractive than Unilever’s dividends, a general economic downturn that sees consumption fall and, of course, broker downgrades.

Brokers are bullish on Unilever’s shares, with an overwhelmingly 90% of analysts saying “Buy” or “Hold”. Sentiment is further supported by two-thirds of brokers seeing share price upside to an average target of 4424p, just below our near term target of 4500p.

Next Event: Trading Update, early Feb

Latest Broker 12-Month Consensus:  55% Buy, 35% Hold, 10% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

4-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 1.7 5.4 1.6 5.5 4.3 39.8 59.1 64.6 80.2
Back to Top

This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.
.