Getting latest data loading
Home / Blog / blog / “Never knowingly undersold” comes at hefty price

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

“Never knowingly undersold” comes at hefty price

The UK Retail Sector finds itself on the wrong side of UK Index fence this morning, with more signs of pain on the high street. Grocer Morrisons may have reported its best quarterly growth in nine years, and offered another special dividend (smaller than last time, mind), helping its shares +0.4%. However, retail peers like Marks & Spencer (-2.2%), Kingfisher (-0.4%), Next (-0.6%), Tesco (-0.0%), Ocado (-0.3%) are lower, with only rival Sainsbury (+0.1%) up on the day.

The reason for widespread weakness (admittedly on a flat-to-down day for the UK Index ), may be more to do with negative read-across from John Lewis (not listed but important high street barometer). The department store says first half profits had evaporated by 99% due to a necessary price-matching extravaganza that squeezed margins. It also observed the “retail sector was facing challenging times” (no news but an unwelcome reiteration) and warned that “full year profits would be substantially lower”. Its pledge “never knowingly undersold” has come at a hefty price.

Furthermore, for anyone looking for Retail M&A to boost sentiment, that’s a no-no. Sports Direct (-0.7%) has responded to speculation about it buying the remaining ~70% of Debenhams (-5.3%) to merge it with recently rescued House of Fraser, confirming it doesn’t intend to make an offer (“hands full with House of Fraser”). This should preclude it from doing so within the next six months. It also leaves Debenhams traders focusing on the latest news that it has called in KMPG to advise on its “options”, keeping open the possibility that it follows other major names into the demise of administration or a CVA.

But maybe that’s what Sports Direct owner Mike Ashley ultimately wants. To pick up Debenhams on the cheap. With all the stock and without the debt Just like he did with House of Fraser.

Mike van Dulken, Head of Research, 13 Sept 2018

« Back to Category

This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research

Comments are closed.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.
.