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Home / Special Reports / William Hill down 12%; Now the time to buy?

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

23 March 2016

William Hill down 12%; Now the time to buy?

*** Shares -12% this morning ***

  • This morning's Q1 trading update contained a profits warning
  • Management has cut full year guidance for revenues and profits
  • Shares trading just above the floor of their 2 year sideways channel
  • Could trading improve over the course of the year?
  • Will the Euro 2016 football tournament help in June?
  • Will the shares rebound or struggle?
  • Broker 12-month consensus: 38% buy, 48% hold, 14% sell (full breakdown on request; Bloomberg)
  • CFDs tradeable with just a 10% margin

Technical Observations - For

  • Shares found support just above 2yr floor
  • Stochastics & RSI oversold; Momentum at 2yr lows
  • Gap down to be filled?

William Hill PLC (-)

Technical Observations - Against

  • Break below major moving averages
  • Directional Indicators diverged bearishly
  • Too early for technicals to shows signs of a bounce

Broker Price Targets; 

Most Bullish 500p, Consensus 420p, Most Bearish 340p

William Hill provides bookmaking services in the UK, operating licensed betting offices, telephone based-betting operations, and online betting, offers odds and takes bets on an assortment of sporting and other events. William Hill's betting offices provide access to real-time sports information via television and audio satellite links  ( )*

 *Source: Bloomberg.com

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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance. Prepared by Michael van Dulken, Head of Research

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.
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