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How To Buy Shares

Free Guide

CFDs, Spreadbetting and FX involve a high level of risk and you can lose more than your original investment. It is not suitable for everyone so please ensure you understand the risks involved.

Your Guide to Buying Shares

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Please complete the form opposite and receive your guide, ‘How To Buy Shares’.

Your How To Buy Shares guide will cover:

  • How and when to buy
  • How and when to sell
  • What to buy
  • How to leverage your position

Please fill in your details opposite to receive your crucial investor’s guide, ‘how to buy shares’. Alternatively, if you’re ready to start buying shares on-line, visit the account application page.

After deciding that you would like to invest in the stock market, one must decide how to buy shares. While it may seem complicated, purchasing shares is relatively simple, especially with on-line and mobile trading platforms. These platforms, which are available through major banks and smaller trading companies, also allow you to track a stock portfolio very easily, so you can stay appraised of your investments.

Before deciding how to buy shares, it is important to define your investment goals. For instance, is it for growth? Security? Retirement? To supplement income? These decisions may impact your decision on how to buy shares, as well as which shares to buy. For instance, some companies will pay a dividend, which you might think better for stable growth over the long term, or meeting income requirements. Other companies tend to reinvest their savings in research and development. These companies are more likely to increase the value of their share price very quickly, potentially making the investor money more quickly. Of course, these companies are also known to be more risky, which means it is also more likely the investment will not “pay off” and the investor will lose money. This is why it is important to understand your investment goals. The adage “do not put all your eggs in one basket” certainly applies to investment in the stock market, as diversification of a portfolio over companies, industries and sectors is used by many to reduce risks. As a general rule, holding three companies may be safer than two, and two companies may be safer than one. According to academic theory, this may hold true up until about 30 companies are held in a portfolio. Whichever stance you take, Accendo Markets will support you whilst you learn how to buy shares to achieve your goals.

There are two main ways of purchasing equity, which should be considered when deciding on how to buy shares. The first way involves a broker. A broker can either be an online broker like Accendo Markets, where you as an investor are responsible for choosing companies and shares and deciding on trades or a private wealth manager. Different types of on-line brokers will charge different fees. It is important to research which company will offer you the best deal based on your investment style. Day traders, who trade more frequently, for instance, will want a low fee per trade. A private wealth manager is another type of broker. An investment advisor offers recommendations on which stock to purchase based on your defined investment goals. These “brokers” are either commission based, meaning they charge you per trade made in your portfolio, or transaction based, meaning they charge you a yearly fee based on assets under management. In the UK, trades may require paying a stamp duty as well. At Accendo Markets, we facilitate your trading by providing you with an on-line trading platform, allowing you to trade anytime, anywhere whilst you have access to a computer, smart phone or other portable device. We’ll also provide you with the research and assistance you need to learn how to buy shares to achieve your goals.

Most important when deciding how to buy shares is to do your homework. Meaning, research each company, fund or asset before deciding how to buy. What makes this stock a good purchase? Why does the company’s current share price not reflect the value of the company? It is important to know the company, industry, region, management team, etc. Alternatively, you might decide to learn how to buy shares based on technical analysis (charting).

This page is for information only. Nothing on this website should be taken as a personal recommendation, as we have not taken account of your personal circumstances or appetite for risk. If you’re in any doubt about any investment, please seek independent financial advice. Remember, shares and the income from them can go down as well as up.

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CFDs, spreadbetting and spot FX are leveraged products & can result in losses exceeding your initial deposit. They are not suitable for everyone, so please ensure that you understand the risks.
The value of shares can go down as well as up, so you could get back less than you invest.

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Accendo Markets Ltd - 1 Alie Street, London, E1 8DE (UK) Telephone: 020 3051 7461 - Accendo Markets Ltd. is Authorised and Regulated by the Financial Conduct Authority (FCA) No. 475285. Accendo Markets Ltd. Registered in England and Wales No. 6417051. © Copyright Accendo Markets Ltd 2015. All rights reserved.

4.83 Average

146 Reviews

Brian R

I have been with Accendo for a long time now, ten or twelve year's, probably more . As I told Sam (my trader) I thought that CFDs were better than sex . I stopped trading for a few years and only started back about a couple of months ago. But it is as if I had never been gone , so to speak. Sam has helped me every step of the way, at my age one forgets things. I have only praise for Accendo and as far as I am concerned the platform is the best . Now I am back trading at 71 years of age, I might even try sex again. Brian Robertson.

Posted 2 weeks ago

Jim W

I understand how to make a profit with CFDs. I am restricted by the range of companies I have knowledge of. Although, I am not sure that is a big problem. Tom Robertson is a very fine man.

Posted 2 months ago

Rebekah S

Well, I would not be trading without the help of my trader, Sam Alnakkash. He provided a really great overview of Accendo Markets, an insight into trading in general and how to get started in trading online. His advice, support and training has been fantastic all along the way, enabling me to start trading earlier than I would have done had I not had the support. He has also been very adept at understanding me as a client in order to help me achieve my trading goals. I still have a lot to learn and hope I will get there.

Posted 2 months ago

Nick z

I like the updates on shares I trade. Updates from Bloomberg and Reuters plus industry updates and breaking news. I've had Matt Grice and James Abbott and found both to be excellent. I would like to continue a personal service with James. He understands how and which stocks I trade.

Posted 4 months ago

Steve O

Excellent, knowledgable broker interaction and communication, coupled with very good research and analysis.

Posted 4 months ago

William P

Being new to direct trading I needed help and was given all the time and advice that I needed to feel fully able to make decisions on what I wanted to invest in. I asked for and got exactly the type of info I required provided by Tom Cook, who I would recommend to anyone looking for help.

Posted 4 months ago

Mr. W

I have been dealing with accendo for the past 8 years my broker Amrit I find him very helpful when he is there lol and had many offers to change but will not do it Bill Roberts

Posted 4 months ago

Zoran N

Very good all round service! Timely market information. (charts + trends coverage ) On the ball accounts managers ,quickly available and alert . Part of my success owed to my personal manager Mr Sam Springet , than you.

Posted 4 months ago

Mr Brian C

Easy to deal with.....

Posted 4 months ago

Muhammed S

Accendo markets are great for trading cfds and their research is second to none! Aymen manages my account is extremely helpful and always keeps me updated on market info. Thanks again

Posted 4 months ago

Mr Buta B

Always available, whenever I call I get straight through to someone that can and will help. The staff are very knowledgeable, helpful and easy to talk to.

Posted 4 months ago

Stephen B

Aymen Azizi keeps an eye on what is happening in the market and informs me with timely relevancy, email call, and txt.

Posted 4 months ago

Mr. G

the web site is so easy to use and Aymen my point of contact provides exactly the right level of intervention

Posted 5 months ago

Jyotish G

Very good info and continuous support from Aymeb

Posted 5 months ago

Chander S

The personal service of my dedicated broker is excellent. I do get daily mails on market conditions and information of future ex dividend dates of Stock by accendo Market, which is helpful to make a decisions on buy or sell stock. the whole concepts helps in to play with some money, risks and rewards in this share Market world, which makes me happy if and when I make any money,

Posted 5 months ago

Dilip P

My account manager Aymen has provided unbiased professional advice since day one. He allows me to trade at my own pace and is not pushy at all unlike most other brokers. Aymen is an extremely valuable asset to his Company and I would highly recommend Aymen and Accendo Markets.

Posted 5 months ago


Having an individual on call to help me, as a complete novice gives me the confidence to try trades to see what happens. The platform is very easy to use.

Posted 6 months ago

Frith L

Whenever I have a query Accendo are always willing to help out with a patient answer. I especially mention Tom Robertson here whose valuable help has aided me in charting new waters. I really appreciated his call when a share of mine was doing well. Keep up the good work all.

Posted 8 months ago

John F

pleasant people who know what they are talking about and i have had much help and information from adam vettese who answers every one of my questions in format that i understand , a great company, i am very pleased.

Posted 8 months ago

Thomas J

They have an easy to understand the platform.The staff member who I deal with{Matt Grice}is on the ball and keeps me up to date with the latest news and information that is relevant to the share that I have an interest in.

Posted 8 months ago

Mr Edward J

Aymen, top man always available.

Posted 10 months ago