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Home / How To Buy Shares

How To Buy Shares

Once you decide to invest in the stock market, you need to decide how. Purchasing shares is simple thanks to the many on-line and mobile trading platforms available today. Courtesy of major banks and smaller trading companies these platforms allow you keep track of your stock portfolio. They let you buy and sell shares quickly, so you are never far from the market, able to react to news as it breaks and events as they happen.

Before deciding how to buy shares, it is important to define your investment goals. Are you buying for growth? Security? Retirement? To supplement your income? Whichever it is can impact your decision on how to buy shares, as well as which shares to buy.

For instance, some companies pay dividends, which might make them more suitable for stable growth over the long term, or meeting your regular income requirements. Other companies tend to reinvest profits into research and development and new products. This may mean the company, and its share price grow more quickly, potentially making the investor money more quickly.

Of course, these companies can also be more risky, meaning it’s possible the investment doesn’t “pay off” and investors lose money. This is why it is important to understand your investment goals. The adage “don’t put all your eggs in one basket” applies very much to stock market investment. Portfolio diversification of companies, industries and sectors helps reduce risk. As a general rule, holding three companies can be safer than two, and two companies is likely safer than one. Academic theory suggests this rule holds true up to around 30 companies in a portfolio. Whatever stance you take, Accendo Markets will support you whilst you learn how to buy shares to achieve your goals.

There are two main ways to purchase shares, which should be considered when deciding how to buy shares. The first involves a broker who can either be online, like Accendo Markets, where you are responsible for choosing what you buy and sell, or a traditional wealth manager advisory service. Different types of on-line brokers charge different fees.

It is important to research which brokers offer the best deal based on your investment style. Day traders, who trade more frequently, will want low trading commissions. A traditional wealth manager is another type of broker. An investment advisor recommends what to buy and sell based on your defined investment goals. These “brokers” are either commission based, charging you per trade, or portfolio based, charging an annual fee based on assets under management.

At Accendo Markets, we facilitate your trading by providing you with an on-line trading platform, allowing you to trade anytime, anywhere via  computer, smart phone or other portable device. We’ll also provide you with the research and assistance you need to learn how to buy shares (via CFDs) to achieve your goals.

Most important when deciding how to buy shares using CFDs is to do your homework. Research each company, fund or asset before deciding what and how to buy. What makes this company’s shares a good purchase? Does the company’s current share price reflect the value of the company? Alternatively, you might decide to learn how to buy shares based on technical analysis (charting).

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Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 66% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.

4.81 Average

156 Reviews


I have found Accendo staff very helpful,,and informed. I have traded with you for some years now and have no regrets. Keep up the good work!

Posted 3 years ago

Shaun D

since signing up for Accendo I have had two traders, Mark and Sam. I have found both of these to be very informative about how CFD's work and they have made it very easy for me. Since working with Sam (last four months) my trading knowledge has improved and I can make more informative decisions about which Company's to invest with. Keep up the good work Sam.

Posted 3 years ago


I am very happy with the service I get from Accendo Markets and in particular Amrit Panesar. He is very professional and pleasant to speak to and this counts for a lot.

Posted 3 years ago

Shreekant P

Its a good site for dealing stocks worldwide and having good staff.

Posted 3 years ago

Nick W

Krishan Appiah is one of the most dedicated / informative broker I have ever had.

Posted 3 years ago

Thomas I

Since I have been trading with Accendo Markets I have experienced much greater success than has been my experience with other trading companies mainly due to the help given by, what I consider to be my terminal with the trading floor, Mark, who has been most helpful in reminding me of the progress of my positions throughout the day and keeping me in touch with those positions so that I can more easily make successful trades when appropriate instead of missing out on opportunities through lack of attention. He draws my attention to the situations and enables me to make profitable trades. I am very happy with the situation at the moment and am enjoying the experience. Thomas Irving.

Posted 3 years ago

Kartik A

Accendo markets keep me connected with the market and its very well followed by Mr. Krishan Appiah ,which helps me to take certain decision on time.

Posted 3 years ago

Peter p

I have been trading with Accendo Markets and James Abbott my account manager for coming on 5 years now, James Abbott the senior trader of Accendo Markets provides me with up to minute information when I need it and find him very easy and professional to deal with. Whenever I need to trade or am not sure about anything James is always their to help with any queries I may have. The Accendo Platform I find very easy to use and navigate although it has been slightly changed over the years but definitely for the better. Personal when I do trade 90% of the time, I rather telephone call to place my trade dealings and if James is not there to take my call I find others at Accendo like Sam, Lee take my trades and are. All in all everyone at Accendo Markets are amazing to deal with and my relationship with Accendo is just as I like it. Peter Petrou

Posted 4 years ago

Mrs. J

"Our Trader, Aymen Azizi, has been nothing but attentive to our every need throughout our long relationship with him. No issue is too small, full explanations on all our questions."

Posted 4 years ago

Brian R

I have been with Accendo for a long time now, ten or twelve year's, probably more . As I told Sam (my trader) I thought that CFDs were better than sex . I stopped trading for a few years and only started back about a couple of months ago. But it is as if I had never been gone , so to speak. Sam has helped me every step of the way, at my age one forgets things. I have only praise for Accendo and as far as I am concerned the platform is the best . Now I am back trading at 71 years of age, I might even try sex again. Brian Robertson.

Posted 4 years ago

Jim W

I understand how to make a profit with CFDs. I am restricted by the range of companies I have knowledge of. Although, I am not sure that is a big problem. Tom Robertson is a very fine man.

Posted 4 years ago

Rebekah S

Well, I would not be trading without the help of my trader, Sam Alnakkash. He provided a really great overview of Accendo Markets, an insight into trading in general and how to get started in trading online. His advice, support and training has been fantastic all along the way, enabling me to start trading earlier than I would have done had I not had the support. He has also been very adept at understanding me as a client in order to help me achieve my trading goals. I still have a lot to learn and hope I will get there.

Posted 4 years ago

Nick z

I like the updates on shares I trade. Updates from Bloomberg and Reuters plus industry updates and breaking news. I've had Matt Grice and James Abbott and found both to be excellent. I would like to continue a personal service with James. He understands how and which stocks I trade.

Posted 4 years ago

Steve O

Excellent, knowledgable broker interaction and communication, coupled with very good research and analysis.

Posted 4 years ago

William P

Being new to direct trading I needed help and was given all the time and advice that I needed to feel fully able to make decisions on what I wanted to invest in. I asked for and got exactly the type of info I required provided by Tom Cook, who I would recommend to anyone looking for help.

Posted 4 years ago

Mr. W

I have been dealing with accendo for the past 8 years my broker Amrit I find him very helpful when he is there lol and had many offers to change but will not do it Bill Roberts

Posted 4 years ago

Zoran N

Very good all round service! Timely market information. (charts + trends coverage ) On the ball accounts managers ,quickly available and alert . Part of my success owed to my personal manager Mr Sam Springet , than you.

Posted 4 years ago

Mr Brian C

Easy to deal with.....

Posted 4 years ago

Muhammed S

Accendo markets are great for trading cfds and their research is second to none! Aymen manages my account is extremely helpful and always keeps me updated on market info. Thanks again

Posted 4 years ago

Mr Buta B

Always available, whenever I call I get straight through to someone that can and will help. The staff are very knowledgeable, helpful and easy to talk to.

Posted 4 years ago

Stephen B

Aymen Azizi keeps an eye on what is happening in the market and informs me with timely relevancy, email call, and txt.

Posted 4 years ago