Just Eat is an online food order and delivery service, using their technology platform to bring together over 22.8 million customers and 87 thousand restaurant partners while offering 100 different cuisines. Customers can order, securely pay and choose delivery options online. Just Eat headquarters are located in London, but the company operates in 13 countries across Europe, Asia, Oceania and the Americas and has close to 3000 employees. Just Eat shares trade on the London Stock Exchange.

The company was founded in 2001 by five Danish entrepreneurs. In 2008 the decision was made to move the headquarters to London which marked the beginning of a vast expansion. In 2015 Just Eat acquired Sindelantal Mexico, expanding their global network even further. Just Eat is now a global leader in online food delivery market.

A key factor in Just Eat’s success is their dominant market position in the majority of the countries in which they operate. The UK boasts the largest of Just Eat operations and represents 73% of group revenues.  In the UK, a restaurant pays a fee of £699 to join the platform and, upon joining, the restaurant’s menu is available for customers to view. There is also an area search and preferred cuisine options. Participation in the Just Eat platform places a small independent outlet in front of a huge audience.

After the customer order has been made, the software sends it to the restaurant where it is prepared and delivered. Customers can choose to pay online or pay on delivery, simplifying the process. For every order placed, Just Eat charges a 13-14% commission. These commissions account for over 90% of the company’s revenue.

Just Eat’s company mission is entirely customer-centric. Their goal is to empower customers to enjoy their takeaway experience. They strive to offer a huge range of cuisines to suit all tastes and provide a stress-free ordering process that is secure and simple. Finally, Just Eat seeks to enable customers to make informed choices. With over seven million reviews and counting, customers can be confident that they will be receiving the best service and quality of food, ensuring a great take-away experience.

The Just Eat IPO took place in April 2014.