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Home / Trade Alert / Buy – Lloyds Banking (LLOY)

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Lloyds Banking (LLOY) - 20 July 2017

Trade Parameters

  • Opening Price: 68.5p
  • Stop Loss: 66.6p (1.9p/2.8% below)
  • Profit Limit: 73.0p (4.5p/6.6% above)
  • Reward vs Risk: 2.4x
  • CFD Margin: 5%

Observations – For

  • Bullish July reversal and breakout
  • Long-term uptrend (since Jul 2016)
  • Break above 100-day moving average
  • Bullish cross by daily directional indicators
  • Daily Point & figure breakout

Observations – Against

  • Hourly/4-hourly indicators overbought
  • No volume jump on breakout
  • ADX (trend strength) yet to jump
  • Yet to break above 50-day moving average

Analyst Comments

Bullish breakout. Solid results from US banks has boosted optimism about UK banks reporting around month-end. CEO António Horta-Osório (architect of major turnaround) says management reshuffle doesn’t mean his imminent departure. Back paying generous dividends (RBS not yet). Less investment banking means lower risk and less impact from Brexit. Lower inflation may man BoE not ready to hike, but lower rates may mean borrowers do more business. Strong housing market good for UK’s biggest mortgage book.

Consensus is majority bullish with potential for upgrades by Neutrals (or even the 30% of sellers) as shares break higher to trade 1-month highs. Note >70% of broker targets suggesting upside from current levels. Average of all July updates suggests a target of 74.5p, beyond our trade objective and above end-May 13-month highs.

Next Event: Q2 Results (27 July), BoE interest rate update  (3 Aug)

Latest Broker 12-Month Consensus:  57% Buy, 14% Hold, 29% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

3-month (4-hourly); MACD, Stochastics, Relative Strength Index, Momentum & Trend Strength

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 3.6 -0.4 7.5 5.7 23.4 -21.7 -6.8 -1.2 126.3
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