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Buy – Just Eat - 13 March 2018

Trade Parameters

  • Opening Price: 778.6p
  • Stop Loss: 720p (58.6p/7.5% below)
  • Profit Limit: 940p (161.4p/20.7% above)
  • Reward vs Risk: 2.8x
  • CFD Margin: 10%

Technical Observations – For

  • Reversal of successful 2-Mar Short trade idea
  • 4yr uptrend, 2yr rising channel
  • Bounce off rising support and 200-day MA
  • Stochastics bounce from oversold, through MACD
  • Point & Figure chart shows bullish reversal

Technical Observations – Against

  • 50/100-day MAs could be resistance from 800p
  • Momentum & MACD still negative
  • No bullish rebound bounce by RSI
  • Shares may only get as far as closing gap at 850p

Analyst Comments

Results (6 Mar) out of the way. Move into lower margin delivery services designed to protect market share from rising competition within a still strong growing business. Broker JPMorgan (7 Mar) suggests buying the dip after weaker than expected earnings and higher spending. Huge demand for convenience and home food delivery of all food types. Promoted to UK 100 and end of 2017 and £5.bn market capitalisation equates to 0.25% of index.

Consensus has 79% of brokers bullish on the shares and a 87% of price targets suggesting upside from current levels. This supports continuation of the long term uptrend, with a rebound from rising support at 720p, potentially all the way back to Feb highs of 900p and, hopefully, the channel ceiling around 940p.

Next Event:  AGM, 26 Apr; Q1 update, 1 May 

Latest Broker 12-Month Consensus:  79% Buy, 10.5% Hold, 10.5% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

12 month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % -8.7 -5.5 -0.7 14.5 34.4 100.4 133.7
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