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Home / Trade Alert / Buy – Morrison Supermarkets (MRW)

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Morrison Supermarkets (MRW) - 28 September 2015

Opening Price Stop Loss Profit Limit Reward vs Risk CFD Margin
155.8p 148p (7.8p/-5.0% below) 172p (16.2p/10.4% above) 2.1x 5%

Observations – For

  • Rebound off 150p support
  • RSI rebound = positive divergence with price
  • Momentum bounce off 12-month support
  • Limit below 200-day moving average

Observations – Against

  • Stochastics not yet breached MACD
  • Momentum still negative
  • No bullish cross by directional indicators
  • Point & Figure not yet showing reversal

Analyst Comments

Shares bounced off 150p support. By virtue of its size MRW is likely the only UK grocer to be an M&A target. Market placing (middle-market) means safer play of the incumbents given intense price competition from German discounters. The CEO bought 300K shares at 158.79p 10 days ago.

Bloomberg consensus is fairly evenly split. Consensus target price implies 17% upside and to summer highs beyond the trend of falling March resistance. 78% of brokers have target prices above the current share price.

Next Event:  Ex-div, 1 Oct; Half-year results, 5 Nov

Latest Broker 12-Month Consensus:  30% Buy, 35% Hold, 35% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Boomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

18-months (daily) – MACD, Stochastics, Directional Indicators, RSI, Momentum

Share 1wk 1m 3m 1yr 2yr 3yr 4yr 5yr
Perf % -1.5 -7.5 -24.5 -11.4 -45.9 -47.9 -45.7 -48.9
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