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Home / Trade Alert / Buy – Dixons Carphone (DC.)

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Dixons Carphone (DC.) - 23 March 2017

Trade Parameters

  • Opening Price: 304.5p
  • Stop Loss: 300.5p (4.0p/1.3% below)
  • Profit Limit: 310.5p (6.0p/2.0% above)
  • Reward vs Risk: 1.5x
  • CFD Margin: 10%

Observations – For

  • Support at  301.5p; bounce
  • Stochastics turning up from oversold
  • RSI turned up from lows

Observations – Against

  • RSI wasn’t oversold
  • Momentum & MACD still negative
  • Very short term trade

Analyst Comments

Shares bounced nicely from support. Demand for data-hungry gadgets remains high. Mobile phone sales still strong and competition rife. Recent UK inflation data showed tech prices rising. UK retail sales seen rebounding in February. Shares no longer fighting relegation after demotion from UK 100 .

Consensus is very bullish and the stock is one of few with zero sell ratings and targets well above current levels. In fact, our short term trade is not even looking for the shares to rally back to the most bearish of targets.

Next Event: UK Retail Sales at 9.30am; Q1 16/17 trading statement, 24 May

Latest Broker 12-Month Consensus:  78% Buy, 22% Hold, 0Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

3-week (hourly) - MACD, Stochastics, RSI, Momentum, Directional Indicators

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % -0.5 -0.4 -13.5 -17.8 -29.9 -29.2 -10.9 50.8 79.7
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

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